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 KICK OFF BBQ: Tuesday, May 24th at 12pm at Shubert Alley…..mmmmm, mmmmm!!!!

Today the 2010 Tony winning Best Musical MEMPHIS announced a partnership with The Great Atlantic Pacific & Tea Company (A&P) to raise money for New York-area Children’s Miracle Network Hospitals.  Beginning July 4, 2011, customers at all A&P, Pathmark, Food Emporium, Waldbaum’s, Food Basics, Super Fresh and Best Cellars stores will be asked to make a donation to Children’s Miracle Network Hospitals at the register.  Those who donate will also receive a special discount offer for tickets to MEMPHIS on Broadway.  The promotion will run through the end of July in more than 360 stores along the eastern seaboard.

The partnership will kick off with a MEMPHIS BBQ celebration open to the public at Broadway’s Shubert Alley on Tuesday, May 24th from 12pm – 2pm.  Guests will be asked to make a small donation to the Children’s Miracle Network, while enjoying a special performance from the cast of Broadway’s hit musical MEMPHIS and a terrific Memphis-style BBQ lunch provided by A&P.  Woodson & James Angus Beef, Oxford Trading Company, JOH and Tony Romas Ribs will also be on hand to provide guests with their signature treats for a suggested donation.  Everyone in attendance can also enter to win one pair of tickets to see MEMPHIS at Broadway’s Shubert Theatre.

“MEMPHIS is thrilled to be partnering with A&P to benefit Children’s Miracle Network,” producer Sue Frost said.  “And what better way to welcome them to our family than a big, old fashioned Memphis barbecue!  We look forward to seeing all of our fans and welcoming new friends to help us support this terrific organization.”

“Over the years, A&P has proudly supported the Children’s Miracle Network, and this year we are delighted to partner with the amazing performers at MEMPHIS to encourage even more people to support children in their local communities.  A&P is at heart a neighborhood store and there’s nothing like great food and great music to pull people together in their communities,” said John Moritz, Senior Vice President of Marketing at A&P.

MEMPHIS takes place in the smoky halls and underground clubs of the segregated 50’s, where a young white DJ named Huey Calhoun (Chad Kimball) fell in love with everything he shouldn’t:  rock and roll and an electrifying black singer (Montego Glover).  MEMPHIS is an original story about the cultural revolution that erupted when his vision met her voice, and the music changed forever.

Critically acclaimed MEMPHIS won four 2010 Tony Awards including Best Musical, Best Original Score (David Bryan and Joe DiPietro), Best Book (Joe DiPietro), and Best Orchestrations (David Bryan and Daryl Waters). MEMPHIS won four Drama Desk Awards including Outstanding Musical, Outstanding Performance by an Actress (Montego Glover), Outstanding Music (David Bryan) and Outstanding Orchestration (David Bryan and Daryl Waters).  MEMPHIS has also won four Outer Critic Circle Awards including Outstanding Musical, Outstanding Score (David Bryan & Joe DiPietro), Outstanding Actress (Montego Glover) and Outstanding Choreography (Sergio Trujillo).

MEMPHIS features a Tony-winning score with music by Bon Jovi’s founding member/keyboardist David Bryan and lyrics by Bryan and Tony-winner Joe DiPietro (I Love You, You’re Perfect, Now Change), who also pens the musical’s book. MEMPHIS is based on a concept by the late George W. George (producer of the Tony nominated Bedroom Farce and the film My Dinner With Andre), with direction by Tony nominee Christopher Ashley (Xanadu) and choreography by Sergio Trujillo (Jersey Boys).

Tickets range from $41.50 to $131.50. For more information and to purchase tickets, visit www.Telecharge.com or call 212.239.6200.